If you are clear about where you want to take your firm, your brand will help you get there.
The name, logo and tagline are not for you. They are for your marketplace and should be judged on how well they communicate, not how much the partners like them.
A professional services brand is best understood as your firm’s reputation and it’s visibility in the marketplace. The strength of your brand can be measured as Reputation X Visibility.
Digital & Visual Content
We create powerful messages and we combine them with quality and highly shareable visuals (images, videos, infographics, animations). Whether it involves letters, numbers, symbols or pixels, our team generates sustained original content tailored for the chosen marketing strategies.
The more diverse the target audience, the more diluted your marketing efforts will be. So how do you know if you have chosen the right target client group? That’s where the next step comes in.
A positioning statement is typically three to five sentences in length and captures the essence of your brand positioning. It must be grounded in reality, as you will have to deliver on what you promise. It must also be a bit aspirational so you have something to strive for.
Inside the buyer’s brain
Learn from your client and build a powerful brand to help your firm close more sales.